The article references a couple of studies on mobile usage in the UK. I thought it was interesting that 81% of smartphone users rely on SMS as the way to send messages. Only 4% of users have uses WhatsApp. That indicates App usage has huge room to grow.
Flurry put out some interesting data on mobile usage. It basically says mobile advertising is poorly executed. Despite growing mobile time, ad budgets haven’t entered mobile.
I also thought it was interesting that TV usage is 2x that of Web but equal to Web + Mobile. And the TV continue to capture the lion share (43% ) of ad spend, despite the growth in Mobile + Web. Thank you Tivo for letting me avoid all those ads.
Apple sold 55 million iPads to date, CEO Tim Cook recently revealed in an interview with Fortune. The company also sold 37 million iPhones in Q1 2012 alone, with the total being around 175 million since the device’s inception. All in all, Apple sold 316 million iOS devices so far. The numbers…